Your Google Business Profile is often the first thing local customers see — before your website. A well-optimised profile can bring calls, direction requests and website visits every day. Here's how to do Google Business Profile optimisation properly.
Get the basics exactly right
- Business name exactly as it appears in real life — no keyword stuffing.
- Accurate address or service area.
- Primary phone number and website link.
- Correct opening hours, including holidays.
Choose categories carefully
Your primary category has a big influence on which searches you appear for. Add relevant secondary categories too.
Fill in services and products
List each service with a short description. This helps you appear for more specific searches.
Add photos regularly
Upload real photos of your premises, team, products and work. Profiles with fresh, genuine photos look more trustworthy.
Post updates
Share offers, new work and news through posts. They show activity and give customers more reasons to choose you.
Earn and reply to reviews
Ask happy customers for reviews and respond to all of them. Never buy or fake reviews.
Connect it to a strong website
Link to a fast website with matching business details and local pages. Our local SEO service includes profile optimisation — and read our local SEO guide.
Next step
Want your profile reviewed? Book a free audit.
Frequently asked questions
Why isn't my business showing on Google Maps?
Common reasons include an unverified profile, the wrong category, incomplete details, or strong nearby competitors with more reviews.
How often should I post on Google Business Profile?
Weekly or fortnightly updates are a good rhythm for most businesses.
Do reviews help ranking in Google Maps?
Yes. Review quantity, quality and responses are among the factors that influence local visibility.
Written by
Saurabh Pandey
Founder of Zxnova — a brand development agency building websites, stores, web apps and marketing systems for growing businesses.
