How Much Does a Shopify Store Cost? Setup, Apps and Monthly Fees Explained
Saurabh Pandey· 1 min read
Shopify's monthly plan is only one part of the picture. To budget properly, you need to know every cost involved in building and running a Shopify store.
1. Shopify subscription
Shopify charges a monthly subscription that depends on your plan. Check Shopify's current pricing page for your country, as plans and prices change.
2. Theme
Free themes are a good start; premium themes are a one-time purchase and offer more design options. Custom sections can be built on either.
3. Apps
Apps add features such as reviews, upsells, WhatsApp chat, subscriptions and advanced filters. Many have monthly fees — choose carefully, because too many apps also slow your store down.
4. Payment and transaction fees
Your payment gateway charges a fee per transaction, and Shopify may charge additional fees depending on your plan and gateway. Factor these into your margins.
5. Professional setup
If you hire experts, setup cost depends on catalogue size and customisation. At Zxnova, Shopify stores start from ₹18,000 for up to 30 products, ₹35,000 for our Growth Store and ₹60,000 for fully custom premium catalogues — see pricing (switch to your currency at the top).
6. Ongoing marketing and management
Budget for product photography, ads and store updates. Many brands outsource day-to-day work through e-commerce management.
Next step
Want an exact number for your store? Book a free audit and get a fixed quote.
Frequently asked questions
Is Shopify expensive for small businesses?
Shopify's entry plans are affordable for most small brands. Costs rise mainly with paid apps, premium themes and marketing.
Can I build a Shopify store myself?
Yes, many people start themselves. Professional help is worth it when you want a premium design, large catalogue setup or conversion optimisation.
What are Shopify's hidden costs?
The most common surprises are app subscriptions, transaction fees and premium theme purchases.
Written by
Saurabh Pandey
Founder of Zxnova — a brand development agency building websites, stores, web apps and marketing systems for growing businesses.
